Background on the New Logo

When we started looking at revising the logo a few months ago we had a couple of options as to how we would present our company name: PeopleSmarts. The past logo was a bolded and capped PEOPLE with a regular capped SMARTS (in Helvetica Neue). Because I was looking for a refreshed logo, but we [...]

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The Marketing Plan

On my profile, I say that I am passionate about pithiness. Yet, it seems like I find myself talking and writing longer than is requisite. I don’t know why exactly. It probably extends from some kind of insecurity that if I’m not saying a lot, I mustn’t know what I am talking about. It is [...]

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Sales & Vacuums

As I prepared for my first year of college I was offered a job to do sales for a vacuum company. I started by working all weekend showing the vacuum to my friends and family. When it came time to “close the deal” with my loved ones, the high pressure sales were unbearable for me [...]

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EQzine article – Workplace Culture of Success

CULTURE seems to be one of those words. You know, the kind that everybody thinks they know the meaning of, but can’t really pin down a definition. Perhaps it is because we are engrained in culture in everything that we do. From our social circles, to religious practices, to professional engagements, we act according to [...]

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Changing Course

I’m in the office recounting my recent river trip on Cataract Canyon. Nothing like the roar of 16 foot waves and an accidental swim to get the blood pumping and to focus the mind. Have you ever planned a course of action, only to discover midway through that life and the elements were taking you [...]

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Customer Service creates your brand

Ever wonder the effect your customer’s experience has on your brand identity and the public opinion? In March 2008 musician Dave Carroll flew from Halifax to Omaha, transferring planes in Chicago’s O’Hare Airport. Apparently baggage handlers in Chicago caused damage to Carroll’s guitar http://www.chicagotribune.com/business/chi-biz-united-breaks-guitars-video-ual-july8,0,4414385.story and after a year of trying to negotiate and work with [...]

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Appreciation Marketing

Ever have great, remarkable, “Wow!” customer service? How about poor, rotten,  abysmal customer service?  Big difference. As customers we usually reward good customer service with our repeat business and really great customer service with positive word of mouth to our friends, family and colleagues. The consequence of poor customer service is that the company loses [...]

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Waterwheels and Hiking

The other day I went to a concert in a downtown Salt Lake City park. It was a fun experience. This park had a waterwheel that slowly crept along with a small stream running near the edge of the park… A few days later I went on hike up to desolation lake. It was a [...]

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Get “Jobbed”: A Lesson in Best-Practice

A couple weeks ago I posted this on Facebook: Jonathan is wondering if Holland, or anyone else, is drooling over the sweet new iPhone? You know I am! A disgruntled friend of mine countered, But does it run on more than one app? Does it cut and paste? Does it forward texts? [actually, yes and [...]

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Being Present in the Workplace

Being present at work is a crucial component to workplace success for individuals and the organization. Employees who leave personal stresses, worries, and situations at home, and are fully engaged with their work will be more productive and professional. We all live extremely stressful and busy lives, and being present and fully engaged at work [...]

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